In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.B2B online marketers can serve the buyer's journey and reduce sales cycle times by aligning their efforts with th… Read More


Mark Donnigan: It's going fantastic, Ben. I am so delighted to be right here on your show.Especially provided the importance and also the seriousness of the subject we're going to be dealing with over the training course of this discussion as well, which is one that I think is actually under-discussed. One that may if not raise some eyebrows, yet m… Read More